Insights
What the data shows.
Weekly reports on hiring, ad spend, closures, and growth across every US local business market. Free to read, free to cite.
Latest reports
Apr 12 · Hiring
Local service hiring velocity at 12-month high
+18%
Active job postings across 35M tracked local businesses rose 18% month over month, the highest since April 2025.
Apr 10 · Ad spend
Landscaping ad spend up 34% in Q1, outpacing all trades
+34%
Landscaping businesses increased Meta and Google ad spend by 34% YoY, nearly double the next fastest category.
Apr 7 · Closures
Small business closure rate stable at 3.2% in Q1
3.2%
Local business closures held steady at 3.2% in Q1 2026, consistent with 2025 averages.
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