The data layer underneath every Operator decision
The largest live map of local business health in America.
Every Operator agent reads from the same intelligence pipeline. Six sources. One score.
The pipeline
From raw signals to your morning brief in five steps.
Signals are recomputed in batch, then brief-ready actions are queued.
1
Ingest
Pull review, listing, and citation deltas from upstream sources.
Signal intake2
Enrich
Match, dedupe, geocode, and classify entity-level records.
Entity enrichment3
Score
Compute six Health score components for every business.
Score compute4
Rank
Calculate city+trade market positions across all indexed businesses.
Market ranking5
Brief
Your Operator writes the daily owner brief and queues owner actions.
Owner briefHealth score
One number for the health of any local business.
Six weighted components tuned to predictive business outcomes.
Strong
Sample HVAC business
Honolulu, HI · ranked #2 of 32
82out of 100
+4vs last month
94thpercentile in trade
Reviews quality
25% weight88
Star average, recency, response rate, sentiment
+2Market rank
20% weight76
Position vs trade peers in your city
flatFinancial health
20% weight82
Revenue trend, margin, receivables
+5Response rate
15% weight54
Speed and depth of replies to reviews and inquiries
-3Job flow
10% weight71
Booking velocity, calendar fill, repeat rate
+1Agent activity
10% weight92
How completely Operator agents are configured and used
+8Where data comes from
Public, licensed, or owner-consented sources.
Every displayed score component can be traced to a source family.
Overture Maps Foundation
Open POI substrate for business identity and location.
Foundational datasetPublic review platforms
Official API and licensed feeds for public ratings and response signals.
Ratings + responsesState licensing boards
Trade license and standing checks from state-level registries.
License verificationSearch demand signals
Aggregated, non-PII demand movement by city and category.
Demand movementNAICS and taxonomy
Standardized category mapping to maintain apples-to-apples comparisons.
Category standardsFirst-party signals
For connected owners: finance, calendar, and workflow telemetry.
Connected telemetryTrust
Open methodology. Owner control.
Methodology is public
Weights, thresholds, and scoring boundaries are documented and versioned.
Read methodology →Licenses are clean
Public, licensed, or owner-consented sources only. No gray-area scraping.
See source policy →Owners can correct data
Claimed businesses can update profile fields and appeal scoring issues.
Find your business →You do not have to read the data. Your Operator will.
Operator reads this pipeline overnight and delivers owner-ready priorities before your day starts.